Maximize the life and lifespan of the rechargeable lithium-ion batteries in your MacBook, iPod, iPhone, and iPad.

https://www.apple.com/batteries/maximizing-performance/

Find out the latest from Apple Ads on advertising offerings, feature updates, announcements, best practices, events, and industry news.

https://ads.apple.com/news

At the Toronto International Film Festival in Toronto, Canada, Apple Original Film “Being Heumann” premiered as the opening-night film.

https://www.apple.com/tv-pr/news/2026/09/apple-original-films-celebrates-the-world-premiere-of-being-heumann-as-the-opening-night-film-at-the-toronto-international-film-festival/

Promote your app where it matters most. Learn how Apple Ads helps people discover your app across the App Store.

https://ads.apple.com/app-store

Today, Apple TV revealed a first look and premiere date for the second season of “The Sisters Grimm,” premiering globally on Friday, October 2.

https://www.apple.com/tv-pr/news/2026/09/apple-tv-unveils-first-look-at-season-two-of-the-animated-fantasy-adventure-series-the-sisters-grimm-premiering-globally-friday-october-2/

Learn how to read the Apple Ads Charts dashboard to view ad group, keyword, and country and region performance as charts or tables.

https://ads.apple.com/app-store/help/reporting/0025-use-the-charts-dashboard

Find out how billing works, how credit card customers are charged, and how to review your account transaction history for ads on the App Store.

https://ads.apple.com/app-store/help/billing/0040-understand-the-billing-cycle

Find out how billing works, how credit card customers are charged, and how to review your account transaction history for ads on Maps.

https://ads.apple.com/maps/apple-ads/help/billing/0011-understand-the-billing-cycle

Apple Original Films hosted the world premiere for its highly anticipated buddy action comedy “Mayday” at AMC Lincoln Square in New York City.

https://www.apple.com/tv-pr/news/2026/09/apple-original-films-celebrates-the-world-premiere-of-mayday-with-stars-ryan-reynolds-kenneth-branagh-maria-bakalova-and-more/

Apple Original Films unveiled the teaser trailer for “Being Heumann,” a feature that chronicles the “mother of the disability rights movement,” Judy Heumann...

https://www.apple.com/tv-pr/news/2026/09/apple-original-films-debuts-teaser-trailer-for-being-heumann-the-powerful-new-film-directed-by-academy-award-winner-sin-heder/

Get details on how the Apple Ads Platform API lets you programmatically manage campaigns and pull reports for ads on the App Store and Apple Maps.

https://ads.apple.com/app-store/help/campaigns/0022-use-the-apple-ads-platform-api

Apple TV leads as the most-awarded network on the second night of the 78th Emmy Awards and tops the weekend with a record 20 wins.

https://www.apple.com/tv-pr/news/2026/09/apple-leads-the-first-two-nights-of-78th-emmy-awards-with-a-record-20-wins/

Find out how billing works, how credit card customers are charged, and how to review your account transaction history for ads on Apple Maps.

https://ads.apple.com/maps/apple-business/help/billing/0010-understand-the-billing-cycle

Starting Saturday, September 12, customers can pre-order iPhone 18 Pro and iPhone 18 Pro Max.

https://www.apple.com/newsroom/2026/09/get-ready-to-experience-iphone-18-pro-the-new-apple-watch-lineup-and-airpods-5/

Apple today introduced Apple Watch Series 12, engineered to deliver the most accurate heart rate sensing in a wearable.

https://www.apple.com/newsroom/2026/09/introducing-apple-watch-series-12-with-the-all-new-health-sensing-system/

The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.

https://www.apple.com/app-store/developing-for-the-app-store/

Apple TV scored at the first night of the 78th Emmy Awards, with an Outstanding Documentary or Nonfiction Series win for “Mr. Scorsese.”.

https://www.apple.com/tv-pr/news/2026/09/apple-scores-outstanding-documentary-or-nonfiction-series-win-for-mr-scorsese-at-night-one-of-the-78th-creative-arts-emmy-awards/

Apple announced the new Mac mini with the all-new M6 and powerful M5 Pro, delivering a dramatic boost in performance and more versatility in its supersmall ...

https://www.apple.com/newsroom/2026/08/apple-unveils-a-more-powerful-mac-mini-featuring-the-all-new-m6-and-m5-pro/

Last night at the TIFF Lightbox Theater in Toronto, Apple TV celebrated the world premiere of the sixth season of Emmy Award-winning spy series “Slow Horses...

https://www.apple.com/tv-pr/news/2026/09/apple-tv-hosts-world-premiere-for-the-sixth-season-of-slow-horses-at-tiff/

Apple Original Films unveiled the trailer for the upcoming documentary film “The Last First: Winter K2.”.

https://www.apple.com/tv-pr/news/2026/09/the-last-first-winter-k2-will-premiere-globally-on-apple-tv-on-october-2-2026/

Apple Ads Platform API Preview Release Notes July 2026 Apple Ads Platform API Preview Release Notes Apple Ads July 2026 Introduction .........................

https://ads.apple.com/adsdam/app-store/us/en_us/documents/api-preview-guide.pdf

Emerging filmmakers in the MAMI Select: Filmed on iPhone program use iPhone 17 Pro Max to redefine cinematic language and storytelling.

https://www.apple.com/newsroom/2026/05/how-filmmakers-are-redefining-the-art-form-with-mami-select-filmed-on-iphone/

This year marks the Apple Developer Academy in Detroit’s fifth commencement in collaboration with MSU and the Gilbert Family Foundation.

https://www.apple.com/newsroom/2026/05/detroits-rising-developers-are-supported-by-the-apple-developer-academy/

See how the founders of The Dinner Ladies used solutions within the Apple ecosystem to scale their online meal delivery business to busy families.

https://www.apple.com/business/small-business/success-stories/the-dinner-ladies/

is connected to your financial institution by an Apple wholly owned subsidiary, which fetches, categorizes, and standardizes your account information for di...

https://www.apple.com/legal/privacy/data/en/connected-cards/

Members of L.A.’s Koreatown Run Club and New York’s Old Man Run Club join forces to take on The Speed Project.

https://www.apple.com/newsroom/2024/04/pushing-the-limit-with-apple-watch-ultra-and-the-speed-project/

Apple Watch Ultra 3 and titanium Apple Watch Series 11 cases are now 3D-printed with 100 percent recycled aerospace-grade titanium powder.

https://www.apple.com/newsroom/2025/11/mapping-the-future-with-3d-printed-titanium-apple-watch-cases/

Apple’s Restore Fund projects in South America are reforesting the land, one seedling at a time.

https://www.apple.com/newsroom/2024/03/apples-restore-fund-cultivates-new-roots-in-the-atlantic-forest/

Here’s a look inside the Audio Lab, the hub for Apple’s groundbreaking new hearing health features on AirPods Pro 2, available today.

https://www.apple.com/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/

Meet Dezmond Blair, Elena Galluzzo, and Jawaher Shaman, three winners of Apple’s 2024 Swift Student Challenge.

https://www.apple.com/newsroom/2024/05/meet-three-swift-student-challenge-winners-changing-the-future-through-coding/